Looks like a company was created for a turn-key solution for an OH look a like. Saw this on FaceBook a few days ago.
2 years into it:
Best, Jay
Interesting. A commercial product with, one assumes, commercial support. Maybe that other guy will be happy now 
In all seriousness, best of luck to them. I am sure with the right marketing they will cut a wedge for themselves.
Will it encroach much on oH? Don’t think so. We are (mostly) all here because we like the flexible nature of oH. The platform is good and allows us to do what something like atmos does but allows those who want to to flex it.
I would not mind though if my tablets with habpanel were as snappy as the demo 