It would be no good to design a new logo. The openHAB logo is great and the used font is also unique, modern with it’s own character. Nothing to change here. But the use of colors needs a little retouching in an “evolutionary style”. Stick to the form of the logo, the font and the colors. Everything else would be a rebrand, that I would try to avoid at all cost.
You beat me to it, I really like the look of that!, meanwhile I was trying something similar but yours has the better effect (I don’t have any fonts suitable for logos):
Fun fact: When I was looking for smarthome solutions I thought i’d better try all the open source solutions, I tried openHAB first simply because the logo was orange (my favourite colour). In the end it turned out to be the best solution for me regardless of logo though.
How about a little more evolution? I personally think that the current icon (house with bow) looks a bit dated. But, design is a matter of taste, so nobody should be offended.
It’s important to keep in mind, that a logo should also work if you don’t have any coloring options, like on a stamp. A logo is not defined by a “background with some pattern”. It should also work in black where any background pattern just won’t be visible. Don’t mix up an app icon with a logo.
I can’t stress enough how important it is to stick to a logo if there is no good reason to change it completely. Just out of a new trend, no icon should be thrown away so easily. Especially when the icon is established and broadly known!
Creating something new should only be done, if the old logo has major problems like a similarity to another logo or if the logo doesn’t represent the company/product in a right way (any longer)… A good example therefor is the original Apple Logo. Good thing that they changed it.
So, the openHAB-icon…
is unique
is learned
works with one color and with more colors
resembles the product in an absolutely perfect way: A house within an enclosing circle which represents the openHAB approach to speak to all the protocols and products in home automation. Everything in that house is covered by that circle. This just IS openHAB! (At least, that’s what I see in the logo! @pmpkk’s last design draft also goes in that direction, but in my opinion too gentle and too subtle.)
And btw: Don’t change the font also. It’s a great choice: unique, good to read, modern, stands out.
But still I would tweak the logo a little. Make it look modern. Not every design trend has to be taken, but I’m pretty sure that the less polished and skeuomorphic design approach is here to stay. So go for it. Make it flat. Make it simple. Reduce the colors, define two or three design colors. Not only the logo will have a contemporary look and feel, it will look better on websites when used as a small logo picture. The shine through the middle of the icon loses it’s effect in smaller versions of the logo.
Keep in mind that creating a new logo or (almost worse) a change of the primary color could (and probably would) mean a lot of work: Change the logo/colors on the website(s), in the app(s), in openHAB itself, on the stationeries, stamps (if there are any),… There still will be the old logo in some places, it could confuse people. If there is only a tweaked logo, this process would not be so radical and it would be ok if somewhere an old logo ist still around. No one would be confused. It won’t hurt to exchange the logo everywhere gradually.
Thanks to everyone for voting and also thanks for all the creativity regarding potential logo updates!
I take the vote result as a signal that most people do not have a strong opinion (and rather do not worry much about it), but that many people also share the conception that it might be time for an update.
As I had mentioned here, I will follow up on this in the openHAB Foundation and first get all requirements sorted (we e.g. want at the same time a matching foundation logo, also “foundation member” and “openHAB compatible” logos, etc.). As it will be quite some work, we will also set out a price for the logo contest - we might go with a service like designonclick, which e.g. was also used for the Eclipse SmartHome logo and proved to be pretty useful. Once we have a campaign up, I will certainly also inform all openHAB community members here, so that all talented designers can participate in it.