This is a batter powered device? If so, you need to wake the device up, sometimes a number of times to give the binding a chance to send it queries for what the device is (battery powered device don’t constantly listen for commands from the controller). There should be instructions in the manual for how to wake it up. It’s often pressing a button.
Otherwise you can just wait it out. It might take a number of days but eventually the controller will get enough chances to figure out with it is.
Glad to hear it is working. Note that the usb inclusion is different. It is press and hold, as I recall. Then the device will act as a repeater. I think you may have included as battery device. It will still work fine, but will not route messages from other nodes to the controller.