I remember when I worked at a hardware store (FNAC to be exact) we had some nice speaker/amp setups with B&W, KEF, Denon, Marantz etc (I know, not high end but high enough for most ‘normal’ people). You could literally see the O (to be politically correct, but in fact 100% the male specimen) drooling all over them, while the SO (same, 100% females 
) were looking at the small Bose speakers, where the subwoofer was the hardest part. ‘Does that ugly black box comes too with that?’? Yes mam 
On topic:
In my use case mostly the automation of lights, the automatic christmas lights when sundown, the notification of garage door opening and closing while gone, the cheap ass sensors for movement detection which automate lights when she drives the car in the garage, all gain a 5. The SO doesn’t get ‘excited’ or totally positive on tech, but she allows me my hobby.
Everything I do must be switchable without OpenHAB also, we see it more as the cherry on the cake. We can switch the lights on manually, but now we don’t need to say ‘turn off the lights’ anymore.