I want to propose something I believe could positively increase openHAB’s reach, and I offer to work on it.
As you may have seen from threads like this one OpenHab Marketing is Lacking, users feel something is lacking. We constantly find new articles about Home Assistant and now see Homey more often, yet openHAB doesn’t seem to have a strong media presence.
To tackle that and make openHAB more popular, we should implement a strategy like the one used by Apple with the “Works with Homekit” badge, where we ask “partners” to display on their websites that their product or service works with openHAB. We could create a badge or use our logo.
Many brands could find it valuable to display to their customers that their products can be integrated with many platforms, including ours, even more, if they don’t have to develop anything.
I believe we can do it keeping in mind the following:
- Mutual benefit: There is no need to pay brands to make a partnership; they could simply add our badge/logo to their websites or, even better, create an article with more information. We could do something similar on our blog.
- Binding → Partnership: The idea is to target only the brands we currently have a binding for, e.g., Philips Hue. We won’t promise brands that we will develop something to make a partnership.
Let’s remember that most of us started small, purchasing a product from a brand like Philips Hue, so it’s more likely that future users find us on the website of the brands they use rather than searching on the web.
If you agree, I would like to create a draft email to send to the brands we would like to partner with. Before sending it, I would share it here to get your feedback. For that it would be useful to have some statistics, but we can define the details later.
I’m looking forward to your comments.