All, I am very pleased to present the new logo for openHAB!
Many thanks to everyone, who has participated in the design contest either by actively submitting proposals or by commenting and evaluating them. I had many face-to-face discussions as well and the decision wasn’t easy as there were many excellent submissions. Clearly there isn’t the one choice that is everyone’s favorite, so I beg for everyone’s pardon, whose input does not seem to be reflected. In the end, only one logo can be chosen and there was a very positive feedback on this final design with which I am very happy.
To recap, the main objectives were:
- flat instead of glossy design
- clear evolution, not just a variation of the old logo
- serious, not playful
- simplistic & clean
- recognition factor
The new logo addresses these nicely. Although extremely simplified, it still references the circle and house properties, while showing that the project has „grown-up“. Besides the pure logo, the chosen font is also one of the most geometric and clean ones, while staying similar to the existing one. From the feedback I got, a major factor for the recognition is to keep the existing deep-orange/grey color scheme, which is a very good match here as well.
We will be updating the logo over the different places in the next weeks, so expect some visual changes.
I am also planning to publish hi-res versions of different logo variants for reuse by the community for which we still have to work out the terms of use - the idea is to come up with something similar as Github, so stay tuned.
Regards,
Kai
P.S.: I just found by chance my original sketches for the openHAB logo back in 2010 in a pile of paper, which I have to share with you. I am clearly no talented designer